Paul Marshall, Executive Director | Paul Marshall is the Executive Director of Salmat Digital and the CEO of Lasoo.com.au, the leading Pre-Shop™ website in Australia.
Paul has been instrumental in driving the design and development of Dynamic Catalogue, Australia’s leading catalogue viewing technology, which many companies have engaged to expand and enhance their own online marketing and advertising efforts.
Working closely with the Australian retail industry, Paul has played an active role in educating retailers on developing their online strategy and retail marketing in a consumer-driven environment.
He is a thought-leader on how bricks-and-mortar companies can better
communicate and capture the attention of the today’s evolved shopper,
whose dedicated use of the internet regularly influences their
purchasing decisions on the street and in-store.
| 
| Paul is an active contributor to the retail industry and is regularly
invited to speak at various retail industry forums. He was a key note
speaker at Retail World Conference in June 2008, and also participated
in a panel discussion on The Future of Retail in Australia at the
National Retail Forum in August 2008.
Prior to joining Salmat
in September 2006, Paul led information company HWW Limited as Managing
Director and CEO. HWW was a publicly-listed business leading in online
and mobile development, content aggregation, management and publishing.
The business was purchased by ninemsn in April 2006.
Paul has
also held senior roles across the IT, Travel, Telecommunications and
Publishing industries, making him an expert on online retail marketing
and getting the most out of your marketing dollar.
Paul holds an MBA from MGSM and a B.Com (Marketing) from UNSW.
Paul’s previous speaking includes:
• Online Retailer August 2009 - Journey to Multi-channel Success - Taking Your Store Online: Issues and Challenges Faced by Traditional Retailers
• ADMA July 2009 - Synchronising new channels to maximise engagement
• Retail World June 2009 - Making the Move to Multi-Channel Retail
• CeBit Australia May 2009 – Ecommerce Platforms – A Marketer’s Requirement
• Online Social Networking & Business Collaboration World November 2008 - Don’t make me load! Coming to grips with web surfer inertia
• The National Retail Forum August 2008 – The Future of Retailing in Australia
• Best practices for ecommerce success July 2008 – 8 Key Digital Marketing Trends for retailers
• Retail World Conference June 2008 – Understanding today’s shopper
• YoungBloods January 2008 – Trends in Multichannel retailing
• Online Social Media December 2007 – Extending the reach of retailers beyond their own web site
• Mobile Content World 2005 – Influence of the 3rd screen
• Mobile Commerce 2005 – The role of content on the phone
• Travel Tech Conference 2001 – The Online Integrated Booking.
|
|
