Is your online catalogue attracting or repelling customers?
| 27 April 2009
| Launched in November 2007, Salmat’s Dynamic Catalogue meets the growing need of bricks and mortar retailers and manufacturers, to make their products visible online. The technology is a powerful online product-based viewing platform that integrates into a retailer’s or manufacturer’s own site, enhancing online presence and customer experience.
The technology is an Australian first and has revolutionised the way a catalogue of products is hosted online. For the first time retail product offers can truly be discovered by consumers on search engines such as Google, unlike other platforms such as flash or PDF formats, which are only superficially visible in search.
Dynamic Catalogue is a fully managed and hosted product-based web catalogue viewer. It is fast-loading and is fully embedded into any website, allowing products to be searched, browsed and shared and providing an engaging environment for customers. The average user on a Dynamic Catalogue browses for over four minutes, interacting with a retailer’s product range.
Individual landing pages are created for each product, making them discoverable by search engines.
Products can be shared through email, Facebook, user-generated recommendation site u.Lasoo, and are actionable via “buy now” links (if required).
Retailers can build or add to their customer database and grow the number of retuning customers using the registration and customisable shopping list and alert functions.
In the void of online presence from traditional retailers, hundreds of online retailers have emerged, taking sales, market share, customers and building brand strength.
Dynamic Catalogue provides retailers with the solution to make products visible in this environment and provides bricks and mortar retailers access to a complete ‘out of the box’ digital marketing strategy. When retailers engage Dynamic Catalogue, individual products which were largely undetectable to search engines can now be discovered by consumers.
The technology behind this product is a platform that has been built with the world’s best search, content management and analytics software.
Dynamic Catalogue has served up over 548 million page views and 8.7 billion offer impressions since launch. It has become the number one online viewing technology for products and services and now serves more than half of all online catalogues viewed in Australia.
It is the solution for many major Australian retailers, including Myer, Borders, Target, BIG W, Camera House, Bob Jane T-Marts, Dick Smith Electronics, Best & Less, Fantastic Furniture and Repco.
This article appeared in Inside Retailing Online
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