Dynamic Catalogue: the new force in retail marketing
| August 11 2008
| Dynamic Catalogue, the pioneering online catalogue viewing technology developed by Salmat Digital, is proving to be the new power in the world of online retail marketing for traditional ‘bricks and mortar’ stores.
Launched in late 2007, Dynamic Catalogue now serves more than half of all online catalogue offers viewed in Australia.
Dynamic Catalogue has served up over 150 million page views and 1.9 billion offer impressions since launch, making it the number one online catalogue viewing technology in Australia. The advanced technology behind Dynamic Catalogue gives retailers a solution which increases the online visibility of the company’s brand and product offerings, extending the reach beyond their homepage into search engines, blogs and social networks.
Retailers who employ Dynamic Campaigns as part of their online integrated marketing mix benefit from Australia’s first fully searchable, browseable and shareable online catalogue technology which is published on the company’s own website, enhancing their online presence as well as the customer experience.
In addition to enhancements for the end user, companies have the advantage of Dynamic Catalogue’s secondary services including access to current information on its consumer’s browsing and researching habits through advanced analytics, and managed email marketing and online customer registration capabilities.
With the launch of Dynamic Catalogue, traditional ‘bricks and mortar’ retailers now have access to a complete digital marketing strategy. When retailers engage Dynamic Catalogue, individual product offers which were largely undetectable to search engines, such as Google, will now be discovered by these sites and, as a result, by potential consumers.
In the 8 months since launch, Dynamic Catalogue has become the number one choice for Australian retailers looking to enhance their online presence and customer experience. There are now over 20 retailers onboard with Dynamic Catalogue including Officeworks, Myer, Target, Big W, Camera House, Borders, Amart All Sports, Best & Less, Fantastic Furniture and Repco.
Retailers who engage Dynamic Catalogue receive the following benefits:
• Easy promotion of the companies products through search engines
• Email marketing and online customer registration capabilities
• The ability to measure trends and customer behaviour in real-time
• Customised, automated reporting
• Increased customer engagement online, with consumer spending an increased amount of time of the company’s website
• A fast, secure and reliable way for customers to search for deals on the retailers website, with 24/7 monitoring of hardware and software
• Greater user functionality through search and browse; to help them find what they want
Salmat Digital Executive Director, Paul Marshall, said: “With the launch of Dynamic Catalogue we have managed to meet a long standing need for Australia’s retailers to have greater visibility online and offer consumers an easier and more searchable format to locate the product offers from their favourite retailers. If a retailer wants to attract more people to their online catalogue, and give them a good experience so they return, then only Dynamic Catalogue can do this.”
Dynamic Catalogue is fast-loading and fully embeddable online catalogue viewing solution for retailers which allows their catalogues to be searched, browsed and shared online, offering consumers a straightforward platform that saves time spent on pre-purchase research.
For a deeper insight into Dynamic Catalogue please take a look at the promotional video via the below link:
http://lasoo.com.au/products/dynamiccatalogue.htm
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