One quarter of Lasoo.com.au visitors purchase listed retail offers
| August 27 2008
| In a recent survey conducted by Nielsen Online, on behalf of Lasoo.com.au, a division of Salmat Ltd, Nielsen found that throughout July 250, 000 retail purchases resulted from a consumer seeing an item promoted on Lasoo.com.au. This is a 25% conversion rate of Lasoo users going from using the site to research sales items before heading in-store to purchase.
Visitation to Lasoo.com.au has a remarkably positive effect on offline shopping behaviour with 53% of website visitors actually visiting a particular retailer’s store, website and/or contacting the retailer that they saw on the site.
The survey findings also reveal that among those who go on to make a purchase from a promoted retailer, almost all of them do so within a week of visiting Lasoo.com.au; and two-thirds have made their purchases within 3-4 days. This gives participating retailers confidence in an immediate response to their advertisement on Lasoo.com.au.
Australian consumer sentiment towards Lasoo.com.au is strong and visitation more than doubled between May and June of this year and saw well over one million visits in July. Eighty percent of site visitors stated that Lasoo.com.au provides them with value by listing retail sale items and offers. Close to two thirds of visitors say that they will definitely visit the Lasoo website again and more than 60% state their intention to return to the site on a weekly basis.
Commented one website visitor:
“In my area we often do not get all of the sale catalogues. In the past I have not known about certain sales, now I can look them up online.”
“Consumers are clearly using the Internet to research the latest offers prior to making a store visit and we want to make it quick and easy to search while helping them save time and money in store,” says Paul Marshall, Executive Director of Lasoo.com.au. “Here at Lasoo.com.au, we recognise that the Internet is a major influencer of consumer purchases. While consumers have the option of purchasing online, the majority of shoppers are turning to the Internet to “pre-shop”, seeking information and price comparisons on products, before heading into the store to make a purchase. Consumer now begin the shopping process before they interact with the retailer in store – this means that retailers need to be engaging with them early in this process and Lasoo.com.au allows them to do this. This research demonstrates that “pre-shoppers” who are exposed to websites such as ours may be among the most valuable customers for a retailer.”
Nielsen Online conducted a survey among 930 visitors to Lasoo.com.au during July 2008. Nielsen Online provides independent measurement and analysis of online audiences, advertising, video, blogs, consumer-generated media, word of mouth, commerce and consumer behaviour.
Salmat DigitalForce’s Lasoo is a pre-shopping website that allows consumers to search the latest catalogues and advertised offers from Australian leading retailers to find the best deal before going in store.
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