Lasoo.com.au becomes No 1 website for pre-purchase research in Australia
| June 30 2008
| Just seven months after launch, pre-shopping search engine Lasoo.com.au has become the number one website in the country to research current shopping deals, outperforming the websites of all Australian major retailers.
Pioneering the concept of "pre-shop", Lasoo.com.au has grown rapidly in recent months and is now attracting a record 760,000 visits on a monthly basis, placing it ahead of every other retail website in the country.
The achievement reinforces the power of the "pre-shop" concept in which consumers can go to one online location to check out the latest deals and offers from retailers around the country.
Bringing together a total of over 60 of the nation's leading ‘bricks and mortar’ retail stores, including Target, Big W, Dick Smith, Myer, Borders and Officeworks and Spotlight, Lasoo.com.au has revolutionised the way retailers engage with consumers and clearly demonstrates the increasingly important role search engines play in the overall marketing mix.
Since November 2007, Lasoo.com.au has had over 20 offer impressions served per second, over 2 million unique visitors and over 4 million searches. These figures show the growing demand for the ability to quickly and easily search online for the best deals from Australian retailers.
Paul Marshall, Executive Director of Lasoo.com.au, said: "It is exciting to see that the idea we gave birth to late last year is proving to be a great success. In just over seven months we have managed to build a compelling proposition that allows retailers to showcase their products and their latest offers direct to consumers in one easy-to-find location."
Prior to the launch of Lasoo, retailers were only superficially visible to search engines, however with the introduction of the site, their online visibility to consumers has been enhanced beyond the traditional brand searches, to include a presence when consumer conduct offer and product based pre-purchase research.
Industry research suggests that over 80 per cent of adults connected to the Internet conduct research on a regular basis prior to purchasing at a retail store. This shows Australia’s retailers that they need to harness the Internet and fully engage consumers on their terms if they are to maximise their online marketing investments.
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