Lasoo.com.au to launch new marketing campaign
| 5 November 2008
| Marking its first birthday, Lasoo.com.au is set to launch a strong marketing campaign to further to build on its high traffic by communicating the value of Pre-Shop™ at Lasoo.com.au to Australians during the busy Christmas rush.
Launching in November, the through-the-line campaign combines online, out of home and radio advertising with direct mail and public relations.
Lasoo.com.au has chosen to use this new campaign to refresh the company’s brand proposition, with a new strap line - “Where savvy shoppers start”. The creative demonstrates the breadth of retailers available to search using a colourful collage of the key brands that the site represents online.
This creative aims to simply and effectively communicate to consumers on the power of Pre-Shop™, with the Christmas campaign aiming to drive Lasoo.com.au’s visitation to more than a million monthly unique visitors.
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