Lasoo.com.au iPhone App an instant hit with Aussie shoppers
| 25 September 2009
| Late last month, Lasoo.com.au launched its Pre-Shop® iPhone App, allowing users of the popular phone to search across catalogues, products, retailers and brands from leading retailers while they’re out and about.
Since its launch, demand for the application has been high, including:
• More than 3,800 downloads by Australian shoppers
• Currently at #7 in the lifestyle category of the App Store.
As of this week, Lasoo.com.au has extended the application to allow individual retailers develop their own branded iPhone app, with the full functionality of their Dynamic Catalogue or Dynamic Search mobile site. Harvey Norman, Myer, Big W, Borders, Dick Smith and Target are some of the retailers currently using the Dynamic Catalogue or Dynamic Search technology from Salmat Digital.
The Lasoo Pre-Shop® iPhone App brings the full search and browse functionality of the Lasoo.com.au website directly to the iPhone. Using the iPhone’s integrated GPS functionality, users can search across retail products or browse catalogues that are available in whatever area they happen to be. Products appear with a price, description and an expandable image.
What’s more, once the user has found something they want to buy, the Lasoo store locator uses the phone’s GPS to direct them to the nearest shop, complete with a map, contact details and opening hours.
The Lasoo.com.au iPhone App has offers from many of Australia’s leading retailers, including Target, BIG W, Coles, Dick Smith, Myer, Toys R Us, ALDI, Officeworks, Borders, Repco, IKEA and many more.
Since launch, searches for technology products and companies have dominated the Australian shopper searches on the Lasoo iPhone app.
The top product searches since launch are:
1. Nintendo Wii
2. Apple iPhone
3. Shampoo
4. Xbox
5. Photo frames
6. PS3
7. Nintendo DS
8. iMAC
9. Underwear
10. Socks
The top searched brands since launch are:
1. Apple
2. Nintendo
3. Sony
4. Dell
5. Canon
6. Panasonic
7. Burberry
8. Sanyo
9. Coke
10. Huggies
The top searched retailers since launch are:
1. Harvey Norman
2. BIG W
3. Dick Smith
4. ALDI
5. Myer
6. Target
7. IKEA
8. Kmart
9. Bunnings
10. Crazy Clarks
According to Lasoo.com.au executive director, Paul Marshall: “The Apple iPhone is one of the most popular gadgets used by Australians today, with many people using it to do everything from banking to paying bills, checking the weather and much more.”
“The Lasoo.com.au app will make the iPhone even more indispensable to anyone who downloads it, giving you the ability to find advertised offers at shops near you, no matter where you are.”
“Last weekend I fired up the app to find the location of my closest Supercheap Auto store. The process was straight forward and pain-free, the Lasoo app is a must have tool for all Aussie shoppers.”
The Lasoo.com.au app is available as a free download from the App Store. For further details please visit http://www.lasoo.com.au/lasoo-iphone-app.html
- ends -
|
|
