Salmat Pre-Shop® News | November 2009
| Welcome to the November issue of Salmat Digital Pre-Shop® News.
I trust everything is in place for a successful multi-channel Christmas marketing mix of activity. Once the Christmas rush dies down take the opportunity to read some contemporary articles and research about multi-channel marketing (the AMR Forum is a good place to find these), experiment with social media, and have a good look at what your fellow retailers are doing here and overseas. You will soon realise that 2009 has indeed been a busy and transformation year; and we can expect this change to continue next year at a more rapid pace.
Enjoy the following brief articles. As always, we love to hear your thoughts and feedback on any of the articles below.
Kind regards
Paul Marshall
Executive Director
Salmat Digital
Don't get lost
The importance of location for physical stores is replaced by the importance of search ranking in the online world. There are two ways to get onto the first page – a paid listing and natural or organic listing. Today let’s talk about natural listings, but don’t assume they don’t come without cost. The art/science (yes that old debate is applicable here also) of ranking naturally high in search engines like Google and Bing is called SEO – Search Engine Optimisation.
Get 7 SEO expert tips for your site >>
Why blog?
If you have any expertise in the products you sell; you should blog. If your retail brand represents anything to do with trust, advice, or experience; you should blog. If you wish to push forward into online, any authority and authenticity you have developed in store to advise and influence people; you should blog.The reason is blogging will bring you new customers, will reinforce and strengthen your brand, and will bring you more sales. But you must do it well.
Get 5 blogging expert tips >>
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